The Classic Center
Downtown Athens, GA

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Whether you are looking to entertain clients, generate additional advertising opportunities for your business, secure premium event tickets, or show your support for the community, The Classic Center and The Classic Center Cultural Foundation offer diverse partnership opportunities. As a valued partner, you will receive the dedication of our staff to ensure your business is represented well and that we are doing all we can to send business your way!

Our partnerships with local businesses enable us to provide the public with educational, inspiring, and entertaining programming.  Join us; we think you will Be Impressed!

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Event Sponsorships 

Athens Wine Weekend 

The Classic Center Cultural Foundation’s largest fundraising event of the year, Athens Wine Weekend is a fan favorite. This award-winning, three-day food and wine tasting experience is anything but ordinary! Athens Wine Weekend attracts visitors from across the Northeast Georgia Region for a diverse array of wine seminars & tastings, gourmet meals, and high-end silent auctions. Sponsorship packages are the best way to secure access to this sell-out event! Benefits vary by level but include advertising opportunities, event tickets, logo recognition, and event signage. 

Breakfast with Santa

There’s no better way to jump-start your holiday season! Guests enjoy a delicious breakfast buffet, photos with Santa, crafts at Santa’s workshop, and special visitors from the North Pole! Sponsorship packages for this cherished holiday tradition include advertising opportunities, event tickets, and ice skating passes. 

Broadway Entertainment Series

As a sponsor of the Broadway Entertainment Series, your brand message will be displayed in several ways that are guaranteed to reach a diverse audience. Sponsor logos are included in print advertising, local television ads, radio spots, and each Playbill. In addition, sponsorship packages include series tickets, membership into the Cultural Foundation, a 12-month plasma screen advertising package, and more! So take advantage of your opportunity to see your company's name in lights!

Celebration of the Arts 

Join us for the Celebration of the Arts, where The Classic Center Cultural Foundation rejoices in the past year's successes and highlights the scholarship recipients. The Foundation hosts its members and sponsors each year to thank them for their support and to inspire them for the upcoming year. Sponsorship packages include event tickets and recognition. 

Foundation Golf Tournament

The annual Cultural Foundation golf tournament supports the organization’s mission of providing diverse performing, visual, and culinary arts programs for our community and hospitality workforce development initiatives in and around Athens! Sponsorship packages include tee signs and team placement. 

Plasma Screen Advertising 

Through The Classic Center’s Plasma Screen Advertising Program, your company can reach and market directly to people who live in or are visiting our region and looking for guidance about our area. Our guests rely on our digital screens to help them decide where to eat, shop, and what to do in Athens. Our four plasma screens of rotating ads average 905 views per day!

Playbill Advertising

The Classic Center prints an average of 1,500 playbills per theater performance offered to every attendee at the show. That’s 10,500 copies of your ad in the hands of our Theatre patrons throughout a season! New this season is a digital playbill that includes clickable links directly to your website! Your ad may be swapped out for each production, allowing you to tailor your message to best suit your business.

UGA Hockey

Did you know that The Classic Center is home to the UGA Ice Dawgs and hosts public ice skating sessions? Ice Dawgs home matches attract 2,000+ fans who "Ignite the Ice" in person as well as an average of 500 more watching remotely. The Athens on Ice public skating season runs November-February and welcomes an average of 15,000 guests representing a complete cross-section of our community. Numerous sponsorship packages are available, and benefits vary by level, including tickets, advertising opportunities, and lots of excitement!